About me

I'm Carrie (sometimes Carmel). I write feature articles that explain how the world works and help organisations find their voice through content strategy and copy rebrands. I do not do social media; I will not Tik your Toks.

My reporting has appeared in the BBC, Salon, TNW, The Berliner, and others—covering everything from fusion energy to the economics of sick leave. I've led content for companies from early-stage startups to established organisations across healthcare, climate tech, and beyond.

After 11 years in Berlin where I ran the Berlin Content Meetup and a mentorship programme called Leg Up, I'm now based in Dublin.

I'm currently booking projects for Q2 2026. Let's talk.

A selection of recent work

Journalism

• Bots on Centre Court? — BBC Science Focus (print)

• Who will win the race to develop a humanoid robot? — BBC

• Why do Germans take so much time off sick? — BBC World Service (radio)

• German manufacturers warn of the sector's 'formidable crash' — BBC

• The mind-bending mirrors behind advanced technology — BBC

• Why France’s start-up champion has struggled abroad — BBC

• Can German engineering solve the challenges of fusion? — BBC

• The firms that want to test menstrual blood — BBC

• Which European nations are winning the heat pump race? — BBC

• The tiny diamond sphere that could unlock clean power — BBC

• Life in a matriarchy is much sexier — Salon

• Fight or flight aren’t your body’s only responses to danger – Salon

Content

• Founder interviews – Techstars Berlin

• Freelancer how-to guides — Goose

• Moving to Berlin guides — Berlin Startup Jobs

• Healthcare editorials – Ada Health

• Blinkist magazine — Blinkist (while in-house)

Copywriting / branding

• Goethe-Institut Irland (German language institute)

• Mika (cancer care)

• TES (green energy)

• Senvo (logistics)

• Ovom (reproductive care)

• Climatiq (carbon accounting)